The Club created a communication scholarship soon after its establishment, raising funds through “Meet the Media” receptions, hosted for candidates and public officials during the spring of major election years.
In 1980, the scholarship was named in memory of Jennie Love, a broadcast newswoman and active member who was serving as Press Club secretary at the time of her death. In the years since, the scholarship was renamed the Press Club Memorial Scholarship and the list of those honored by the award expanded to include other deceased members — all veteran area journalists and active Press Club members.
Today, the Press Club Memorial Scholarship honors deceased members including James Shannon, Bill Leger, Gordon Baxter, Harold Beeson, Joe Broughton, Lela Davis, Richard Dixon, Sharon Englade, Amelia Feathers, Jennie Love, Bill Maddox, Bill Maultsby, Earl Newlin, Ralph Ramos, Martha Reed, Jim Turner, Bob Wolcott, and Jim Wright.
Proceeds for the scholarship are now raised primarily through the annual Excellence in the Media/Newsmaker of the Year banquet largely through the generosity of corporate underwriting and donations.
The Press Club has created an endowment within the Lamar University Foundation, through which the scholarship is awarded. In 2004, the club attained status as a non-profit (501c3) organization. The Press Club continues to accept contributions to the scholarship on an ongoing basis.
The scholarship is awarded to a communication student at Lamar University. The scholarship selection criteria requires recipients major in journalism, mass communications, advertising, public relations or a related field; maintain a grade point average in their major of at least 3.0; have completed at least 60 semester credit hours; be a full-time student in their program; be in good standing with the university.
Recipient selection is made each Spring by the Scholarship Committee of the College of Fine Arts and Communication.